Winning with Data: How Analytics Shapes Customer Experience in Retail & Digital. Ft. Bunnings and Sportsbet

Join the Business Analytics Club for a dynamic panel discussion with two MBS alumni who are transforming customer experiences through data analytics at Australia's most iconic brands.

Meet Zach Schloeffel, General Manager of Commercial Analytics at Sportsbet, and Nathanael Lampe, Data Science and Machine Learning Manager at Bunnings. From predicting betting behaviours to optimising the weekend DIY journey, our speakers will reveal how data analytics powers the personalised experiences millions of Australians enjoy every day.

Gain insider perspectives on how two vastly different industries – digital entertainment and retail hardware – leverage similar analytical frameworks to understand customer behaviour, drive engagement, and build loyalty. Our alumni will share their career journeys from MBS to leadership roles, the technical and soft skills that matter most, and emerging trends in customer analytics.

Whether you're interested in retail innovation, digital transformation, or the art of turning data into customer delight, this session offers valuable insights into how Australia's leading companies compete and win through analytics.

Ready to discover the winning formula? Register now and learn how to hit a home run with data!

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