In this engaging and practical talk Mark Ritson, adjunct professor at MBS, reviews the recent developments in brand strategy and suggests seven major challenges that every brand needs to negotiate to ensure success. His talk will encompass communications, positioning and brand strategy and will be delivered in the forthright and slightly unhinged style that his former students should, hopefully, remember well.
Milton Gate, 60 Chiswell Street, London EC1Y 4AG, United Kingdom
Adjunct Professor of Marketing
Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS.
Contact the organizers